SmartLogic Joins Ocean Conservancy's Coastal Cleanup with Clean Swell App

At SmartLogic, we believe technology has the power to drive meaningful change. Recently, we put that belief into action by participating in Ocean Conservancy’s International Coastal Cleanup event at Canton Waterfront Park in Baltimore. Our team collected over 91 pounds of trash. We were able to track our progress with the Clean Swell app in real time.

What Is the Clean Swell App?

The Clean Swell app, launched by Ocean Conservancy in 2016, empowers individuals and organizations to track their coastal cleanup efforts. Participants log the trash they collect and the data uploads to Ocean Conservancy’s global ocean trash database in real-time. This data provides critical information to scientists and policymakers worldwide.

SmartLogic worked with Ocean Conservancy to scale the Clean Swell app and ensure functionality continues to meet the growing needs of volunteers worldwide. Our team worked on several key features to simplify user experience when recording collection data, tracking progress, and sharing their impact with the community.  

Making a Local Impact in Baltimore

“It was great to bring our team together in Baltimore, our company’s home city, and use the Clean Swell app we’re working on for Ocean Conservancy,” shared Yair, President of SmartLogic.

“The app makes it easy to track the trash we collected and immediately see our impact firsthand. Leading a coastal cleanup with our SmartLogic team not only helps to protect the environment but also leaves us all feeling empowered and connected to a greater purpose. Baltimore has been working on improving its harbor, and it’s rewarding to be part of that effort.”

SmartLogic’s Commitment to Tech for Nonprofits

For SmartLogic, participating in this cleanup goes beyond environmental stewardship—it aligns with our commitment to support nonprofits and build digital tools that foster meaningful change. Our work on the Clean Swell app, in partnership with Ocean Conservancy, is just one example of how we use technology to address local and global challenges.

We extend this approach to other community-focused initiatives as well. From offering microgrants and apprenticeships to supporting open-source development and civic hack events. We're always looking for ways to contribute our expertise where it can make a positive impact.

By combining technology with purpose-driven work, SmartLogic is proud to play a role in creating digital solutions that help nonprofits and communities thrive.

The Global Impact of Ocean Conservancy

Since its launch, Ocean Conservancy’s International Coastal Cleanup (ICC) has become the world’s largest beach and waterway cleanup, mobilizing over 18 million volunteers to remove more than 385 million pounds of trash globally.

In 2023, nearly 500,000 volunteers collected 8 million pounds of debris, including millions of single-use items like cigarette butts, plastic bottles, and bottle caps—items that often break down into microplastics, causing lasting harm to marine life.

The Clean Swell app plays a crucial role in these cleanups, allowing volunteers to log and track their data in real time. This data is critical to understanding the scale and nature of plastic pollution. The information feeds into Ocean Conservancy’s global marine debris database, the largest of its kind. Insights from this data have already driven significant policy changes, such as California’s SB 54 and Florida’s balloon release ban.

By making cleanup data more accessible and actionable, the Clean Swell app allows volunteers to contribute not only to immediate environmental improvement but also to long-term solutions through policy advocacy and global research on ocean pollution.

Custom Web and Mobile App Development

For over 20 years, SmartLogic has been at the forefront of custom web and mobile application development. We partner with organizations across industries to create reliable, scalable solutions that solve real-world challenges. Whether it’s designing innovative applications for ocean conservation or crafting digital tools for businesses, our mission remains the same: to leverage technology for positive impact.

If you’d like to learn more about how SmartLogic can bring your custom web or mobile app project to life, let’s chat.

Reach out today: https://smartlogic.io/overview/