DinnerTime

Web · API · Javascript Frameworks

The Problem

DinnerTime Meal Planner
The Meal Planner view shows the user all meals that s/he has planned for the upcoming few weeks.

DinnerTime enables families to plan, shop and prepare meals via a user-friendly web application. DinnerTime developed a clear technology architecture and product roadmap; however, they needed a team to build the front-end of a highly-interactive web application that would work across desktops, tablets, and smartphones.

"We knew from the outset that our product/service would need to be massively scalable as well as effective and attractive. We needed a world-class team to augment our core team," said DinnerTime’s CEO, Laura Moore.

Co-Founder Charlie Moore added, "We knew we would be iterating our feature set at a rapid pace, and integration with the core meal recommendation engine was essential. So we wanted to be able to work closely and in-person with the developers, if possible. The question was whether we could find those talents at a sufficiently high level here in the Mid-Atlantic."

Why SmartLogic?

DinnerTime circulated an RFP to a number of firms in Baltimore, New York, and the Mid-Atlantic. DinnerTime found each firm through referrals. SmartLogic was one of the top five respondents, and then one of two finalists.

According to Doug Lay, DinnerTime’s VP of IT, DinnerTime was quickly convinced that SmartLogic’s developers were "among the brightest developers in the region and fully capable of the work required."

DinnerTime Meal at a Glance
The daily view of the Meal Planner allows the user to select and modify dishes for each meal.

The Solution

DinnerTime Shopping List
DinnerTime auto-generates a Shopping List for the user's Meal Plan. The shopping list displays sale items at stores close to the user.

SmartLogic and DinnerTime have proved to be excellent partners. Here are a few of DinnerTime’s favorite aspects of working with SmartLogic:

The Results

DinnerTime released an alpha version four months after beginning work with SmartLogic, and a beta version two months later. Soon after that, DinnerTime acquired their first major client pilots, with highly successful results. Just one year after the beginning of the project, DinnerTime got their first sales, and a few months later, their first consumer subscriptions.

DinnerTime Recipe Box
The Recipe Box allows the user to store his or her favorite recipies and add them to future dinners.

At each stage, the product was improved based based on user feedback and behavior. SmartLogic has been closely involved with this process.

"We heartily recommend SmartLogic for other companies seeking to build world-class web applications," said Charlie Moore. "We have an extensive product roadmap and expect to continue to use SmartLogic as we build and release additional functionality throughout the coming year."